YETI

As the the head of retail brand marketing at YETI, Leana was able to build the retail identity from the ground up. A strategic thought partner and cross functional collaborator she actualized retail programs at a global scale, influencing product creation and go-to market strategies, and developing compelling integrated marketing campaigns with retail at the forefront. The examples below showcase YETI’s presence in DTC, wholesale, trade, and events and how she was able to maintain a visual ethos across all channels while adapting hyperlocal and seasonal opportunities.