With over 20 years of global retail experience — including six years as an innovation leader at Nike — I create modern, inspiring environments that captivate customers even amid the rapid evolution of retail.

EXPERTISE AREAS

Visual Merchandising
·  Apparel merchandising
·  Marketing
·  Sales
·  Operations management
·  Store design
·  Styling
·  E-commerce

Top Skills

·  Maintaining brand consistency and integrity on multiple channels, from creation through distribution.
·  Understanding national and global marketplace trends.
·  Partnering with different teams — including design agencies, creative directors, internal designers and merchandising, sales and marketing staffs — on a variety of functions.

KEY POSITIONS

YETI Coolers, 2016 – Present

Roles

·  Retail brand marketing manager

Milestones

·  Partner with key retailers to create elevated YETI experiences.
·  Develop assets for product launches and evergreen assets for retail, trade shows and digital.
·  Drive assortment and merchandising strategy.
·  Drive new fixture program design and rollout, including custom shops.
·  Lead Account Marketing team in developing a more strategic approach to retail.
·  Influence product and product packaging design.
·  Implement visual merchandising standards and directives.

Nike, 2009 – 2015

Roles

·  Global retail brand product presentation manager, Cross Category
·  Global retail brand product presentation manager, Basketball
·  Global retail brand product presentation manager, London Olympics
·  Global product presentation specialist,  Action Sports

Milestones

·  Developed and executed Basketball consumer journey for 2015 All Star Weekend in Nike Town New York and House of Hoops doors across NYC.
·  Drove nike.com strategy for global Basketball.
·  Received Nike Maxim award for London Olympics achievements. 
·  Received Nike Milestone award from G.M. of Basketball category for contributions to the consumer journey strategy. 
·  Awarded Best Visuals by Diesel WHQ, 2002-2006.

Diesel, 2002 – 2009

Roles

·  Visual manager and assistant manager
·  Southwest visual coordinator

DOWNLOAD A FULL RESUME