YETI X AUSTIN FC

The YETI x Austin FC partnership created several unique opportunities to showcase the power of both brands at retail and events. Leana was tasked with producing a shop in shop and kiosk at the Q2 stadium, event activations and 365 experience in YETI stores showcasing the breadth of these licensed products. Spearheading the project by project managing, creative directing, merchandising and leading in-store marketing she was able to execute across various channels, maintaining the vision for both brands at every touch point.