CREATIVE DIRECTION

In collaboration with creative directors, I set overarching strategies for how to present products in the marketplace. At the beginning of each season, I worked with product development, merchandising and sales teams to decide what products to show in laydowns and to shoot on athletes. I pulled products for images and helped guide styling to highlight the most important benefits and qualities of each product. My work in creative direction for nike.com was used as a template for displays at both Nike stores and at other retail partners, which helped create greater branding consistency. My input in this area also helped influence development of marketing assets and fixtures.