Mannequin Development

I spearheaded the creation of custom-designed mannequins that drove sales by showcasing a product's innovations and benefits. I wrote briefs that explained why a particular mannequin was needed — for example, to convey how an item could improve performance — and pulled photos of athletes to demonstrate the desired mannequin pose. Next came working with a mannequin vender through development ensuring that the mannequin made the product look desirable and that it highlighted its key features.